Most firm owners cringe at the thought of sales because they confuse Persuasive Selling with being pushy. Host Michelle Weinstein sits down with five-time bestselling author and global keynote speaker Rob Jolles to dismantle the bad sales habits keeping you trapped in low-fee work. Rob breaks down why dumping slides and technical data on prospects destroys trust before you can ever close a deal. You'll discover how to structure conversations around what's in it for your client so you never feel salesy again. Learn the exact framework to command attention in group pitches, handle pricing conversations with authority, and turn casual talks into high-value engagements. Stop working like a transactional machine and start leading every interaction with real confidence.

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