How do you lead when trust in business, government, and media is at a generational low? On this episode of The Voice of Retail, host Michael LeBlanc welcomes Keith Wyche, Fortune 500 board director, keynote speaker, and author of the new book Uncommon Leadership: A Blueprint for Restoring Integrity, Trust, and People-Centred Leadership.
Keith's retail story begins in the back room of one of Ohio's largest Sears stores, working the paint department as a college intern. From there, he built a career inside organizations in the middle of massive change: AT&T as the Bell monopoly broke apart, IBM as it shifted from hardware to solutions, then grocery at Cub Foods, where he spent his first months cutting meat, icing cakes, running a register, and stocking freight to understand the work before changing it.
He shares the hard feedback that explained why he kept hitting quota at IBM but never got promoted: without followership, there is no leadership. That lesson underpins his trust formula, character times competency times consistency, where a zero in any one factor cancels the other two. Keith and Michael dig into why leadership drifted from service to self-interest, pointing to quarterly earnings pressure, a celebrity culture that rewards charisma over character, and CEO pay that has climbed from roughly 25 times the average employee to 200.
The conversation turns to Walmart, which Keith joined in 2015, a year after Doug McMillon began pushing the company out of its brick-and-mortar comfort zone. He describes the unvarnished truth session, the burning platform, the jet.com talent infusion, and the storytelling that made the stakes real, including his reminder that Sears once had both the stores and the catalogue and is gone today.
For executives who want somewhere to start Monday morning, Keith offers a practical framework. Listen to associates, using the two questions he asks on every store walk. Listen to customers and vendors. Then clarify and simplify the mission the way Walmart turned everyday low cost into everyday low price. A Chicago self-checkout rollout that consulted neither associates nor shoppers serves as a cautionary tale.
They close on board composition in the AI era, the CEO, CFO, and operations seats plus the cybersecurity and AI expertise that may sit with a director in their thirties, and why customer-facing automation like shelf-scanning robots and AI greeters got piloted and pulled. As Keith says, AI can tell you a tomato is a fruit; wisdom tells you not to put it in the fruit salad.
His parting advice for the next generation of retail leaders is simple: human capital is the most important asset on the balance sheet. "I'm in the people business," he says. "I just happen to sell groceries."
Presented by Kokek, Canada's Way to Pay. Visit Konek.ca to learn more.
Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career.
Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.
Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.
Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025 and 2026. Thinkers 360 has named him on of the Top 50 global thought leaders in retail. If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.
Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.
