What is hype and how mischiefs and propagandists can help you build it? Or, in other words, how do you get people to hear and follow you? This is one of the many topics we discuss with our guest Michael F. Schein -- a writer and the author of the book “The Hype Handbook”. We also talk about thinning in bets, the future of social media, and the trap of following the rules others live by. 

LINKS

“The Hype Handbook” by Michael F. Schein 

“The Medici Effect” by Frans Johansson

“The Click Moment” by Frans Johansson

Rss Apple Podcaster
Podden och tillhörande omslagsbild på den här sidan tillhör Aga Szóstek, Łukasz Szóstek. Innehållet i podden är skapat av Aga Szóstek, Łukasz Szóstek och inte av, eller tillsammans med, Poddtoppen.