The Hidden Funding Problem Keeping CPG Brands Out of Retail

Landing a purchase order from Walmart, Target, Walgreens, or another national retailer can transform your business overnight. But it also creates one of the biggest challenges CPG brands face: financing inventory before you get paid.

In this episode of CPG Insiders, Dr. Mark Young and Justin Girouard sit down with Rohit Mathur, Co-Founder & CEO of Bridge, to discuss how modern purchase order financing is helping emerging brands scale into retail faster.

You'll learn:

• Why retail expansion creates massive working capital challenges
• How purchase order financing works
• The right time to secure financing before retail expansion
• Common financing mistakes that can cripple growing brands
• Why merchant cash advances can become a dangerous trap
• How AI is making funding decisions faster and more accessible
• What lenders actually look for when evaluating CPG brands
• Why Walmart suppliers need to prepare long before the first purchase order arrives

Whether you're selling on Amazon today or preparing to enter Walmart, Target, Walgreens, Kroger, or other major retailers, this conversation offers practical guidance on funding growth without sacrificing your business.

Connect with Bridge

www.bridgemarketplace.com

Learn More

www.jandhlabs.com

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