What if heat, which as long been treated as something to fear—is actually one of the most accessible tools for a longer, healthier, sharper life? Bestselling Spring Chicken author Bill Gifford joins Brad Cooper to unpack his new book HotWired and the fast-growing science behind sauna use, heat exposure, and heat adaptation.
We dig into the landmark Finnish studies linking regular sauna use to dramatic drops in heart attack risk and Alzheimer's, why "moderate" beats "maximum" for many benefits, and the ideal temperature, time, and frequency Gifford would choose himself. Bill also shares how he trained his heat tolerance to conquer the brutal Hotter Than Hell 100 mile ride, what every endurance athlete should know about heat training and hydration, and why saunas may act on the brain much like antidepressants.
For coaches, athletes, and anyone chasing better long-term health, this conversation separates influencer hype from real evidence—and shows how "easily accessible discomfort" might be the upgrade your routine is missing.
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