Ep27: Bruce Cleveland, Investor, Tech Exec, and Author of "Traversing the Traction Gap"

Bruce Cleveland has been a Silicon Valley CMO and CPO (and venture investor) holding senior executive positions at Oracle, Apple, Siebel Systems and C3 AI.

His experience in business and technology include:

◆ Siebel - Over 10 years, led the marketing, alliances, & product divisions. During my time, Siebel grew from $4M to $2B annual revenue.
◆ Apple - Led an engineering division where we developed multiple Apple software products.
◆ Oracle - Joined Oracle when it was an early stage startup; led the Unix product division.

Some of his investment successes…

◆ Marketo - Was the first investor in Marketo when it was just a concept. Served on its board for 7 years to the IPO. Acquired by Adobe for $4.75B.
◆ C3.ai- A first investor in C3.ai. Asked by Tom Siebel to help form initial business plan. Served on Advisory Board for 4 years.
◆ Vlocity - Early investor. Provided input on Vlocity’s partner strategy. Recently acquired by Salesforce for $1.2B.

Connect with Bruce on LinkedIn and follow him on Twitter. Buy his book here.

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