AI search now pulls from every channel, not just web pages. Paul Andre de Vera, founder of Answer Engine Optimization and a 15-year enterprise SEO leader who drove growth at Workday, Stripe, and Anaplan, explains why the T-shaped marketer has become the industry's most valuable profile. The conversation covers building a metric stack that moves beyond traffic dependence, executing content refreshes structured for both traditional rankings and LLM extraction through declarative subheadings and quick facts, and applying your own SEO skill set to personal brand visibility as a career differentiator.

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