SEO, AEO, and GEO now compete as labels for the same enterprise discipline. Venkata Pagadala, AI Product Manager for Search at AT&T, leads agentic AI work for enterprise search. The conversation covers turning first-party data into deeper consumer understanding, applying agentic AI to enterprise SEO workflows, and treating search as the core discipline with AEO and GEO as facets of it.


*Note: the transcript provided covers only the opening exchange. It has no statistics, results, or detailed frameworks, so I left them out rather than invent them. Share the full transcript if you want specific metrics and strategies added.*

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