Before recording this episode, I was one of those people who did not have a crisis communications plan. 

Now I do… and you should too. 


Linda Zebian, the leader of communications and community at Muck Rack, shares five ways we can prepare for a crisis.


Then, when one hits, the five things to do to handle the crisis.


In a world of social media and cancel culture, creating a crisis communication plan is something every business owner needs to do - whether you’re a team of 1 or 100. 


We talk about how you know something is a crisis, what do have in place NOW before it hits the fan, and the five As in handling it all with poise. 

Click here to connect with Linda Zebian on LinkedIn.


Muck Rack helps organizations find the right journalists to pitch, report on media coverage, and prove the value of their work with KPIs. Check it out at MuckRack.com.

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