423: "Charge What You're Worth" Is Terrible Advice

The right price can help your art and your business grow in alignment with the artist you are becoming.

You have invested time, care, and creative energy into your work, and your pricing can reflect that commitment without becoming a measure of your personal worth. Rather than asking what you are worth, you can choose a price that honors your time, supports the way you want to work, and feels steady when you share it with collectors. I'll unpack how pricing shapes perception, why a higher price can build buyer confidence, and which practical questions can guide you toward a number you truly stand behind.

💡 You'll Learn

• How thoughtful pricing can help attract serious collectors and support sustainable art sales
• Three practical questions for choosing your prices with greater clarity and confidence
• How to align your pricing with your time, positioning, market, and willingness to create the work

🎧 Tune in and give yourself permission to choose prices that support your art, your energy, and the future you want to create.


🎙️ About Miriam Schulman

Miriam Schulman is an artist business coach, working artist, and author of Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity, published by HarperCollins Leadership. After building her own multiple-six-figure art business, Miriam created The Inspiration Place, a podcast ranked among the top 0.5% of podcasts worldwide by Listen Notes. Through her coaching programs, podcast, and book, she has helped thousands of visual artists strengthen their marketing, attract collectors, and build sustainable art businesses.

🔗 Resources
Full Show Notes: schulmanart.com/423
📩 Check out our FREE Masterclass "How to Sell More Art" at schulmanart.com/sellmoreart
📘 Read Artpreneur: Grab your copy + bonuses at ArtpreneurBook.com
💙 Start Free: Read Chapter 1 "Choose to Believe" at SchulmanArt.com/BELIEVE
📺 Watch us on YouTube at https://www.youtube.com/@schulmanart
📲 Follow me on Instagram: @schulmanart
💼 Connect on LinkedIn: www.linkedin.com/in/schulmanart