What does it take to move a category that has barely changed its thermal performance since the '90s?
On this episode of Smarter Building Materials Marketing, Beth talks with Avi Bar, Chief Revenue Officer at Alpen High Performance Products, about running a 40-year-old company with a startup's instincts. Avi explains why Alpen keeps high performance out of the luxury lane, why he runs sales, marketing and service as one revenue motion, and how connecting AI agents to Salesforce and HubSpot is surfacing trends his team couldn't see before.
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