Deepica Mutyala grew up in a family of doctors, but she had a different dream: building a beauty brand where women who looked like her could finally see themselves represented. She did exactly that with Live Tinted. But somewhere along the way, the pressure to prove herself became just as consuming as the business itself.
After seven years as CEO, Deepica made a decision she once couldn't imagine. She hired someone else to lead the company she built.
This week on SUPERWOMEN, I sit down with Deepica to talk about why letting go of the CEO title was so difficult, how she learned to separate her identity from her success, and what happened when she stopped treating burnout as a badge of honor.
We discuss separating ego from leadership, learning to measure success on your own terms, and why building a bigger company doesn’t always mean building a better life. It's a conversation about ambition, knowing when to let go, and realizing that the life you're building matters just as much as the business.
Episode Highlights
(00:00) Meet Deepica Mutyala, founder of Live Tinted
(04:49) Growing up without beauty products made for her
(06:00) The pressure to make an entire community proud
(07:46) Learning to define success for yourself
(09:53) The milestones that finally made success feel real
(13:27) Why giving up the CEO title was difficult
(20:45) Burnout should never become a badge of honor
(23:03) Making room for relationships, family, and life
(30:55) The hidden cost of raising millions in venture capital
(38:10) Building an inclusive beauty brand for every skin tone
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