Turning Heartbreak Into a Cult Brand | Boys Lie Founders Tori Robinson and Leah O’Malley

They say never mix business with friendship, but my guests today did the exact opposite.

This week on Superwomen, I’m sitting down with besties-turned-co-founders Tori Robinson and Leah O’Malley, the duo behind the cult brand Boys Lie. What started as a shared mantra turned into a cosmetics brand, then clothing brand, and now an online community and podcast. 

Eight years into working together, Tori and Leah’s journey has been a test of both friendship and business savvy – from a drunken St. Patrick’s Day celebration that changed everything to a make-or-break moment that put a strain on their brand and relationship. Find out how they overcame, what they learned, and where they’re headed next.

Brought to You By Macy’s

Episode Guide:

(00:00) Meet Tori Robinson and Leah O’Malley of Boys Lie

(02:10) How a fun night out led them to start a business

(04:42) Launching a makeup line, then having to pivot

(09:04) How Gigi Hadid helped skyrocket their brand

(15:21) Building a community through shared heartbreak

(16:34) Sharing crazy “Boys Lie” stories

(23:07) The make-or-break moment in their friendship

(29:33) Early mistakes and how they survived financially

(33:06) Announcing Boys Lie x Von Dutch collaboration Learn more about your ad choices. Visit megaphone.fm/adchoices