Season 7, Episode 31: Understanding the privileged position of chatbot advertising

This week's podcast episode is a long-form companion piece to an article I published last week: The privileged position of chatbot advertising. In this episode, I make the case for why the chatbot advertising model is differentiated from those of both search and social media, feed-based display, and why it benefits from greater targeting scope through the optionality and flexibility it can utilize in determining which signals should inform that targeting, based on the context of a conversation.

Articles cited in this piece:

• OpenAI’s advertising opportunity
• Google's Gambit and Google’s Gambit, Part 4: The end of Static Search
• Obviously, OpenAI will monetize with ads
• Digital Advertising, Demand Routing, and the Millionaires’ Mall
• Search is the wrong mental model for chatbot advertising
• The prosperous society

Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:

• ⁠⁠INCRMNTAL⁠⁠⁠. True attribution measures incrementality, always on.
• ⁠Branch⁠. Branch is an AI-powered MMP, connecting every paid, owned, and organic touchpoint so growth teams can see exactly where to put their dollars to bring users in the door and keep them coming back

Interested in sponsoring the Mobile Dev Memo podcast? Contact Mobile Dev Memo advertising.

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