On this week's episode of the podcast, I am joined by Adam Epstein, the co-founder and CEO of Gigi, to talk about Amazon’s strategic advertising advantages. Among other things, we discuss:
The value of Amazon’s deterministic identity spine, which spans ninety percent of US households
Whether Amazon can successfully transition its e-commerce data dominance into non-endemic categories like automotive and pharmaceutical services
The risks faced by independent demand side platforms like Trade Desk as tech giants internalize inventory
What role agencies will play in a future where AI agents manage cross-channel programmatic media buying autonomously
When shoppable TV transitions from a niche consumer behavior to a primary driver of performance marketing results
How the integration of Amazon’s retail data with AI chatbots might permanently displace traditional search-based product discovery
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
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