In this episode of the Cause+Effect Podcast, Trent Dunham, President and CEO of Dunham+Co, is joined by Rick Dunham, Founder and Chairman, and Josh Crowther, VP of Dunham+Co, for a practical conversation about the new Giving USA 2026 report and what it means for churches, ministries, and nonprofit organizations.
Charitable giving reached $617.2 billion in 2025 and grew even after adjusting for inflation. But behind that healthy top-line number are important shifts in how and where people give. Rick and Josh unpack the surge in bequests, the growing influence of donor-advised funds, declining donor participation, and the challenges facing giving to religious organizations.
From beginning a planned giving conversation to preparing for transformational gifts and building a broader community of support, this episode turns the data into practical next steps. Trent, Rick, and Josh also explore what Gen Z’s generosity could mean for the future and why consistent, story-driven communication is essential for moving donor relationships beyond the transactional. This is an episode you don’t want to miss.
Chapters:
00:00 — Introduction
01:04 — What Giving USA Tells Us About 2025
06:10 — What Drove the Growth in Giving
07:02 — The Rise of Bequests and Planned Giving
12:09 — Where Donors Are Directing Their Gifts
19:21 — Donor Participation and Building from the Bottom Up
24:40 — Rebuilding Community Around Your Mission
27:09 — What Gen Z Signals About the Future of Giving
31:39 — Telling Stories That Connect Donors to Impact
