This popular phrase was coined by Kelly Johnson an engineer from Lockheed and used in the mid-1900s by mostly military personnel. Now often used in tech. industries and in advertising design. In non-commerce, it's heard as an off-the-cuff remark to express one's opinion that what is happening is too complex or "too much".
Julie K. from Plan2Create is my planner GOALS! Or at least I really like her style. Form and function collide for a fantastic fusion of planner goodness. #colorcode
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