France has banned unsolicited telemarketing calls under a new law aimed at protecting consumers from intrusive sales pitches and shielding vulnerable people from fraudulent commercial practices. The law, backed by President Emmanuel Macron's government, has been enforced since August 11.
While several countries have tried opt-out systems, France is hoping more muscular obligatory opt-in rules will be more effective. Previously in France, people who wanted to avoid marketing calls had to register their number with a government-run service, but consumer groups said some call centers ignored the list.
Now, “businesses are prohibited from contacting consumers without their prior consent,” said Alice Vilcot, chief of staff at the Directorate-General for Competition, Consumer Affairs, and Prevention of Fraud. “That consent can be withdrawn at any time.”
The government says the law is a response to years of consumer complaints. Authorities estimate that about three-quarters of people in France receive at least one unsolicited sales call every week, and many receive more.
In 2024, 11 consumer organizations issued a joint call for a ban, denouncing “relentless harassment of consumers through countless unwanted telemarketing calls to both landlines and mobile phones—an intrusion that has become a regular part of their daily lives.”
Parliament approved the law last year. Individuals who make illegal calls can be fined up to 75,000 euros ($87,000) per call. Companies can face fines of up to 375,000 euros ($435,000) per call.
There are exceptions. Consumers may consent to receive marketing calls, for example by checking a consent box on a form. Companies can contact customers with new commercial offers if they already have a contractual relationship.
People can report unsolicited calls through a government website. Vilcot noted that an Ireland-based company was fined 6 million euros ($6.9 million) last year for violating France’s previous telemarketing rules by calling people on the no-call list.
Neighboring Germany has had a similar ban since 2009. The Netherlands tightened rules on telemarketing calls in July. The country had already banned unsolicited sales calls, but now companies are no longer allowed to call their own customers with promotional offers without previous authorization.
This article was provided by The Associated Press.
