In this episode of Never Not Creative, Andy Wright speaks with icon designer, illustrator and art director, Bonnie Kate Wolf about the emotional and ethical impact of being made redundant from Pinterest during its shift toward an“AI-forward” strategy.
Ironically, Bonnie was actively working on AI initiatives (including the company’s AI assistant) when her role was made redundant.
What follows is a deeply honest conversation about grief, identity, corporate decision-making, and the uneasy relationship between creativity and automation.
Bonnie shares what it felt like to sense the warning signs, to voice concerns internally, and to ultimately see those fears realised.
Andy and Bonnie go on to explore the broader implications for creatives navigating AI disruption: when to trustyour gut, how to separate your identity from your job, and why authenticity and personhood may be the most future-proof assets creatives have.
⏱️ Chapters: 00:00 – Introduction 02:52 – Inside the Innovation Team 06:17 – The Day of the Layoffs 13:17 – Shock, Support & Survival Mode 17:17 – Why This Time Feels Different 25:08 – Trust Your Gut 29:56 – Choosing Craft Over Automation 34:27 – Beyond “Designer” as Identity 42:54 – Generations & Ethics 49:14 – The Cost of a Query 57:39 – Finding Value-Aligned Work
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