Open Tab: Emily Sundberg

For our inaugural episode of Open Tab, we knew we wanted to speak with Emily Sundberg. Emily’s the founder and daily writer of Feed Me, a business, tech, and culture newsletter that’s been described as “must-read (and much-read).” She publishes almost every weekday— something like 250 sends a year—covering everything from DTC darlings and media industry churn to New York hospitality and new world etiquette. In the process, she has been profiled by the New York Times and Air Mail, becoming known as a “media it girl” and “one of the most talked-about writers in business and culture journalism.”

Emily has worked in media and tech but built her current audience of over 10,000 subscribers natively on Substack, post by post. She told us she sees Feed Me as a studio, with extensions like a podcast, job board, and thriving subscriber comments section where she’s “never scared that anything bad is happening.”

Substack co-founder Hamish McKenzie sat down with Emily at Old Town Bar in Manhattan’s Flatiron district to talk about building her independent media business from scratch and the glimmers of hope she sees for media on Substack and beyond.

Location: Old Town Bar, Flatiron, NYC. Order: 1 Guinness each

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