Marketing is crossing a new frontier, where data, AI and automation are transforming how brands grow.
In this special Cannes Lions episode, Jane Ostler sits down with Mars Chief Brand Officer Rankin Carroll to discuss how brands can navigate this shift, from redefining agency partnerships to building new measurement models across paid, earned and shared channels. Together they explore how technology can enhance brand building, but originality, creativity and human insight remain irreplaceable.
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Kantar & Saïd Business School, Oxford University. Innehållet i podden är skapat av Kantar & Saïd Business School, Oxford University och inte av,
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