In this Cannes special episode of the Future Proof podcast, Duncan Southgate sits down with Mike Villalobos of Seedtag to explore how context drives media effectiveness. Together, they discuss the move from cookie-based targeting to contextual understanding, why interest, intent and emotion are becoming critical marketing signals, and how advances in AI could help brands better understand culture, content and consumer behaviour without relying on personal data.
Podden och tillhörande omslagsbild på den här sidan tillhör
Kantar & Saïd Business School, Oxford University. Innehållet i podden är skapat av Kantar & Saïd Business School, Oxford University och inte av,
eller tillsammans med, Poddtoppen.
