In this heartfelt episode, Keith shares why elderly customers are some of his favorite people to serve in the landscaping business. What starts as a simple story from a job site turns into a deeper reflection on respect, presence, wisdom, and the rare kind of human connection that comes from slowing down and truly listening.
Keith talks about an 80-year-old customer who reminded him that age doesn't erase someone's strength, intelligence, or life experience. Behind slower steps and quieter conversations are people who have built, raced, worked, served, raised families, and lived full lives worth honoring.
This episode is a reminder for every service business owner: don't rush past the moments that matter. Sometimes the greatest lessons come from the customers who have already been where we're trying to go.
