We’re joined by Michael Johansson, the founder of GASP and Better Bodies — two legendary clothing brands that helped shape the hardcore side of the fitness industry.


In this episode:

⚡️ Building a global brand from nothing

⚡️ The mindset behind long-term success

⚡️ Creating culture — not chasing trends

⚡️ Lessons from decades in the game


This is episode is about more than just business.


It’s about building legacy and what it takes.

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