S03 E03: Driving Change: India’s Role in Shaping the Future of Automotive Design

Join us as we explore the future of automotive design in India with Pratab Bose, Senior Vice President and Head of Hyundai Design Center, and Martin, CEO of Konzepthaus. We dive into the unique challenges and opportunities in this rapidly growing market, from the rise of electric vehicles to the influence of India’s rich cultural heritage on car design. Discover insights into the evolving design identity, balancing cost with innovation, and how electrification is shaping the future of the automotive industry.