Welcome to this episode of What's After What's Next, presented by Liz Scott - EY's Digital Lead in the North West. In this series EY is celebrating innovators who are seizing the benefits of disruption and helping define our tomorrow through their curiosity.
In this episode Liz is joined by Northern Stars winner Dr James Gupta, CEO and Co-Founder of Leeds based Synap, an intelligence training platform that uses AI to help improve exam performance. Liz and James talk about the journey of Synap, from the initial idea of a revision tool between two friends to running a fully-fledged start up expanding into new sectors and geographies.
Topics covered in this episode:
The Birth of Synap, and the choice between being a doctor or running a business.
How to grow a service and keep innovating through exploiting emerging technologies like machine learning and wearable tech.
Accessing talent and skills, including making the first few hires in a startup.
Finding support and resources in the North, and making the most out of what's available.
Following you principles and aims through the growth process and into new opportunities.
Focusing on growth that isn't rate limited by technology.
Securing funding at the early stages of a business, and putting yourself and your business out there for others to scrutinise.
Guest Bio
Dr James Gupta is co-founder and CEO of Leeds based Synap, an intelligence training platform that uses AI to help improve exam performance. Synap started as a personal project between James and co-founder, Omair Vaiyani, whilst studying medicine at Leeds University. James is a trained Doctor who is non-practicing and focusing on Synap full time
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