What does it take to organize the world's largest Bitcoin conference?In this episode, Justin Doochin, Head of Events at BTC Inc., joins David Sencil at Bitcoin 2026 Las Vegas to share an inside look at how Bitcoin conferences are built—from year-long planning cycles to last-minute pivots that reshape the entire event.
Justin recounts the extraordinary 48-hour scramble that transformed Bitcoin 2024 in Nashville after an assassination attempt altered the political landscape, ultimately leading to Donald Trump becoming the first sitting or future U.S. president to address a Bitcoin audience.
Topics discussed include:
- The 48-hour reorganization of Bitcoin 2024 Nashville
- How 60 full-time BTC Inc. team members spend an entire year preparing each conference
- What happened when the Secret Service invalidated eight months of event planning overnight
- The reality behind viral photos and misconceptions about attendance at Bitcoin 2026
- Key differences between Bitcoin conferences in Asia and the United States- Why BTC Inc. secured a multi-year commitment to Las Vegas while preparing for Nashville 2027- Metaplanet, Bitcoin Asia 2026, and the growing influence of Asian Bitcoin markets
- Why in-person events are becoming more valuable in an AI-driven world
- How BTC Inc. views side events as a feature—not a threat—to the main conference experienceRecorded at Bitcoin 2026 in Las Vegas for Bitcoin.com News.
Learn more:
- Bitcoin Conference: https://b.tc/conference
- The Bitcoin Conference on X: https://x.com/TheBitcoinConf
- Justin Doochin on LinkedIn: https://www.linkedin.com/in/justindoochin
Host: David Sencil
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Chapters
00:00 Introduction to BTC Inc. and Event Planning
02:51 Transition from Marketing to Events
05:55 The Bitcoin Conference Experience
09:04 Nashville: A New Venue for the Bitcoin Conference
12:13 Comparing Bitcoin Conferences: America vs. Asia
14:46 The Importance of Human Connection in Events
17:59 Planning a Major World Conference
21:02 The Role of Side Events in Conferences
