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Hello, Hello!
In this episode, we sit down with legendary audience research expert Kevin Goetz, the CEO of Screen Engine, who has tested over 5,000 film and television titles for major studios over three decades. Kevin shares his journey from aspiring Broadway performer to becoming Hollywood's most trusted voice on audience testing, discussing how filmmakers can use audience feedback to enhance rather than compromise their creative vision. The conversation explores the evolution of audience expectations in the streaming era, the importance of knowing your deficits as an entrepreneur, and Kevin's philosophy on following passion over profit.
We also talk about:
• Kevin's childhood in Bensonhurst, Brooklyn, and the family dynamics that shaped his drive for success
• The misconceptions filmmakers have about audience testing and how it actually enhances creative vision
• How streaming platforms have changed viewer behavior, and the need for compelling cold opens
• The importance of self-awareness in leadership and surrounding yourself with people better than you at specific skills
• Kevin's approach to delegation, team building, and scaling a business with 320 employees
People, Places, Products, and Websites Mentioned:
Screen Engine/ASI
BBMG Entertainment — kevingoetz360.com
How to Score in Hollywood
Audienceology
Producers Guild of America
American Cinematheque
Nashville Film Festival
News & Media Services
Ground News
Semafor
The Media Line
People
Derek Guy (menswear writer)
Joan Rivers
Nicole Kidman
Charles Roven (producer)
Lauren Shuler Donner
Richard Donner
Stephanie Allain
Donald De Line (PGA)
Ben Fritz (Wall Street Journal)
Barbara Jarrett
Brooke Shields
Jared Leto
Travis Knight
Films & TV
Ghost
Sinners
Everything Everywhere All at Once
Hacks (HBO Max)
Masters of the Universe (He-Man movie)
Backrooms (A24)
Iron Lung
Places & Institutions
Bensonhurst, Brooklyn
East Brunswick, New Jersey
Nashville, Tennessee
Vanderbilt University
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