The C&C 100 Culinary Honorees on Matcha Fatigue, Building Cult Brands & the One Thing Every Food Founder Needs to Know

We sat down with our C&C 100 Culinary Honorees — Kit Keenan, Olivia Lopez, Julianna McIntosh, Becca Millstein and Tini Younger — to talk about what it really takes to build a food brand that stands out, lasts, and actually feels like you. From tinned fish empires to cocktail content that took over the internet, these women are proof that your perspective is your greatest ingredient.

In this episode, we cover:
• Why market research is the most underrated move in building a food brand
• How to find your secret sauce — and why it's rarely about the food itself
• What it really takes to keep going when burnout is knocking at the door
• Why your team is the most important ingredient in building a great business
• How to carve out a space that's completely your own in a saturated market
• The food trends they're loving, the ones they're over, and everything in between

Tune in to hear from some of the most exciting voices in food right now — on their terms, on their timeline, and without ever compromising on what they believe in.

Check out the full C&C 100 List here:
https://www.createcultivate.com/cc100

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To connect with Marina Middleton: https://www.instagram.com/marinaamiddleton