Isle of Monday Founders on Building a 30K Waitlist, Landing in Vogue & the $47B Market

The secondhand fashion market is worth $47 billion and growing three times faster than traditional retail — and Gabriella Curatola and Janelle Gray-Gilbert are building the company that's going to define it. As co-founders of Isle of Monday, the first rental platform for luxury vintage, they launched in December with 200 styles, hit 30,000 on their waitlist before officially launching, landed in Vogue, and did all of it while working 90-hour weeks and self-funding every single piece themselves.

In this episode, we cover:

• How they built a 30K waitlist before ever officially launching
• Why rental is a smarter business model than resale
• How they're sourcing pieces once worn by Naomi Campbell and Helena Christensen
• What the legacy players like Rent the Runway got right and what Isle of Monday is doing differently
• How to make a co-founder relationship actually work when you're together 90 hours a week
• Why vintage is far from scarce — and the untapped supply that most people don't know about

Tune in to hear how two founders are making the most extraordinary pieces in fashion history accessible to everyone — on their terms, on their timeline, and without ever compromising on what they believed in.

To learn more about Isle of Monday:
https://www.instagram.com/isleofmonday
www.isleofmonday.com

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