What does it really take to build a high-performing roofing company in today's construction landscape?
In this episode of the People-First Builders Podcast, Fletcher Wimbush sits down with Brad Strawbridge — Founder & CEO of Capital City Roofing, Chief Strategy Officer at Builderlync, and founder of Feeding the Future Project — to discuss how operational systems, leadership development, and people-first values are transforming the roofing industry.
Brad shares his journey from driving delivery trucks at Lowe's to leading multimillion-dollar operations, launching his own roofing company, and building technology solutions that help contractors scale smarter. Together, they explore the importance of SOPs, EOS implementation, hiring through relationships, overcoming fear-based leadership decisions, and why slowing down to build systems is often the fastest path to growth.
This conversation is packed with practical insights for contractors, entrepreneurs, and construction leaders looking to scale sustainably while building strong teams and lasting culture.
In this episode, you'll learn:
How Brad transitioned from corporate leadership at Lowe's into entrepreneurship
Why roofing and construction businesses need systems before scaling
The role EOS and SOPs play in operational success
How referrals and relationships drive high-quality hiring
Why fear keeps many leaders stuck — and how to move forward anyway
The biggest growth bottlenecks in commercial construction businesses
How Builderlync is helping contractors streamline operations through technology
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