Industry Average Email Open Rates

I get asked a lot about open rates - whats good? whats bad?

This morning I was reading a great report called the "Email Marketing and Marketing Automation Excellence 2018" by Smart Insights and GetResponse which contained some great information on industry average open rates.

In todays episode I'm pondering those rates and the state of email open rates in general.

Find the report here - https://www.smartinsights.com/lead-generation/marketing-automation/global-email-marketing-and-marketing-automation-roi-benchmarks-2018/

Got questions or need help with your automation? Let me know at sam@tribecto.com or check out tribecto.com