Enjoy this special feed drop of our sister show "In This Economy?!". With Thanksgiving days away-- it's time to start thinking about Christmas. At least that's the case for PricewaterhouseCoopers Canada, an accounting firm which has done their annual survey on where families and individuals are at in terms of budgets as they head into the holiday season, and what it could mean for retailers.
Host Mike Eppel is speaking with Adam Boutros, National Consumer Markets Leader Partner at PwC, about consumer trends, what people are planning to spend, a generation divide, and how AI factors in to it all.
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