Retail Roundup: Get Started in Private Label - Wisdom by WESA | Lyssna här

Manufacturing consultant Jen Hegeman explores the essentials of white-label and private-label product development, providing actionable advice for brands navigating the complexities of launching their own product lines.

WESA Retail Roundup June 25, 2026:

Host: Glenn the Geek, Host of Horses in the Morning
Facebook: Retail Roundup Facebook grou
Guest: Jen Hegeman from Jen X Designs
Presented By: Western English Sales Association

Time Stamps:

00:55 - Jen and Gamble the raccoon
03:16 - White label explained
05:13 - Private label overview
07:50 - Why volume and materials matter
08:08 - Case for in-house manufacturing
10:36 - Protecting innovation and IP
10:45 - Equine-safe materials vs human foams
13:22 - What products brands want to make
14:24 - Hidden costs and sampling realities
18:29 - COVID-era U.S. manufacturing story
21:19 - State of American cut-and-sew
23:06 - IP theft and enforcement limits
28:44 - How retailers find white-label options
31:37 - Inventory, color strategy, and close

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