Katie Rucker and Jenny Dinnen are twin sisters, Certified Futurists, and co-founders of Next Gen Collaborative. Drawing on their experience leading a family business, they help organizations prepare for change through strategic foresight, research, and collaborative planning. Through workshops, retreats, and advisory work, they help teams consider how emerging trends and shifting customer expectations could affect their businesses. Their work helps leaders challenge assumptions, explore possible futures, and make more confident decisions about what comes next.

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