Are you brilliant at looking after dogs… but still working seven days a week?
Have you collected qualifications, improved your handling skills and become better and better at your craft… without your income increasing or your freedom improving at the same rate?
What if the next big breakthrough in your pet business has absolutely NOTHING to do with becoming better with dogs?
In this episode, I'm sharing something I've become increasingly passionate about after 15 years in the pet industry: Being brilliant with dogs is only part of what it takes to build a brilliant pet business.
I share some of the lessons from my own journey, from launching Pack Leader Dog Adventures as a deliberately premium-priced service in 2011, through to the painful failure of my online pet store and the realisation that passion, expertise and hard work simply weren't enough. That failure sent me down the rabbit hole of direct response marketing, copywriting, pricing, positioning, customer psychology, systems, upsells and all the other stuff nobody teaches you when you decide to start a pet business. And I dive into some of that good stuff here.
I also take you behind the scenes of our recent Operation Codebreaker DDSA Immersion Event in Milton Keynes, where members worked on automation, systems and creating businesses that are less dependent on them. And you'll hear from US DDSA members Tara and Skylor, who travelled across the Atlantic to join us, share ideas with the UK members and experience first-hand the cross-pollination that happens inside the academy.
In this episode, you'll discover:
Why Being Great With Dogs Isn't Enough – The uncomfortable reason passion, qualifications and technical expertise don't automatically create a successful business.
The Expensive Failure That Changed My Business – How my disastrous online store taught me more about business than many of my successes.
Why You Don't Need Another Gold Star – How constantly chasing qualifications can become a substitute for making the commercial changes your business really needs.
Why Premium Pricing Changed Everything – What I learned from charging twice as much as my competitors when I launched Pack Leader Dog Adventures.
The Shift From Operator to Business Leader – Why learning about pricing, marketing, leadership, systems and wealth creation gives you MORE opportunity to make an impact, not less.
If you're a dog daycare or pet resort owner who knows you're brilliant at what you do but wants to become equally brilliant at building the BUSINESS around it, you can join the Dog Daycare Success Academy waitlist at:
petbusinessmarketing.com/successacademy
