Can affiliate marketing help premium brands grow without compromising their values?
For lingerie brand Wacoal, affiliate marketing has become much more than a channel for discounts and promotions. It's now an important part of the company's wider strategy for building brand awareness, reaching new customers and driving incremental growth.
In the first episode of Series 4 of Awin-Win Marketing Podcast, Rob Davinson welcomes Awin's Global Agency Director, Parrish Essell, who heads to Boston to speak with Judith Sampson, Marketing Lead at Wacoal, and Samantha Cormier, Program Director at Acceleration Partners.
Together, they explore how Wacoal and Acceleration Partners have developed their relationship over nearly six years, challenging traditional perceptions of affiliate marketing and demonstrating how carefully selected partnerships can deliver results while protecting a premium brand's positioning.
From successful card-linked offers with Capital One and American Express to Wacoal's recent Shopify migration, Judith and Samantha share practical examples of how testing, collaboration and data have helped unlock new opportunities for growth.
They also discuss the changing role of affiliate marketing within the wider marketing mix, the importance of measuring incrementality, and how AI and generative engine optimization are transforming the way consumers discover and evaluate brands.
It's a conversation about why successful affiliate programs aren't one-size-fits-all, and why the strongest partnerships combine commercial performance with a genuine understanding of the brand.
Subscribe to Awin-Win Marketing Podcast for more conversations with the brands, agencies, publishers and technology partners shaping the future of partnership marketing.
https://www.awin.com/gb/awin-win-marketing-podcast
