What does it really take to build a successful business?
In the first episode of Lessons from Losing, George Sullivan, Founder & CEO of The Sole Supplier, shares the setbacks, difficult decisions and defining moments that shaped his journey from a passion project into the UK's leading sneaker and streetwear platforms.
George reflects on the challenges of scaling a business, the mistakes that taught him the most, and why sometimes losing is exactly what prepares you to win.
Lessons from Losing is a new interview series from Awin, where we sit down with founders and business leaders to uncover the slip-ups, setbacks and struggles behind their success.
If you enjoyed this episode, subscribe to Awin's YouTube channel for new episodes, founder stories and expert insights from across the world of digital marketing.
#GetAWinWithAwin
