Your website doesn't need to go away — but 90% of its human visitors probably will.
In this episode of Notable Perspectives, Chelsea Taylor sits down with Chris Andrew, co-founder and CEO of Scrunch AI. After a decade selling enterprise software to the world's largest banks and insurance companies, Chris spotted a permanent shift in how humans browse, engage, and transact on the web — and built the infrastructure for what comes next.
Join us as we explore:
The Permanent Shift: AI is already powering over 50% of search in North America. The way people discover brands, products, and information has fundamentally changed — and most companies haven't caught up.
Marketing to Agents, Not Just Humans: The martech stack isn't about perfecting the human experience anymore. AI agents are arriving at your website with context and intent, on behalf of a human. If you're not marketing to the agent, you're missing the human.
What Scrunch Actually Does: Monitor how AI agents interact with your content, understand how your brand appears across AI search platforms, and deliver content optimized for retrieval — a parallel version of your site built for the models shaping the modern customer journey.
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