S1E27 | From Clueless to Marketing by Metrics | One Year Reality - Becoming Brianna

Today I want to share my marketing magic strategy and how I plan to monetize The One Year Project so that you can potentially use the same strategy to grow your business.

You will learn about:

• [1:45] Focusing on the MVP (minimum viable product)
• [2:45] Breaking down the minimum viable goal funnel (detailed below)
• [12:20] Why is this a minimum viable funnel?

My Sample Marketing Plan

Campaign Targets -

100,000 ad views

CPC (cost per click) target = $1.50

Budget = $1,500

1000 = 1% ctr   (click through rate)  

200 = 20% register (landing page conversion)

40 = 20% show up live (attendance rate)

4 = 10% apply for call (application rate)

2.8 = 70% show up for call (show up rate)

.84 = 30% purchase (sales conversion)

.84*12 webinars a month = 10 sales

10 sales * 4500 = $45,000

1500 Ad spend * 12 = $18,000

Profit = $27,000

CPA = $1,500 (cost per customer acquired)

Resources:

• Want your own 90-Day Plan? Click here to sign up for the FREE 90-Day Blueprint Workshop!
• Join the FB Group: The One Year Project-Design Your Dream Life & Business In One Year
• Connect with Brianna: Instagram | Twitter

The One Year Project is produced by Podcast Masters