With big data and automation becoming more common, so too has the “robo advisor”, any automated service that ranks or matches consumers to financial products on a personalized basis. Tom Baker, Professor of Law and Health Sciences at the University of Pennsylvania School of Law, joins host Dan Loney of Knowledge@Wharton to discuss his recent B-School for Public Policy seminar about research he’s been doing on the regulation of robo-advisors, particularly within the financial services industry.

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