I went into April wanting one thing in particular: more engagement. Not more pressure. Not more posting just to say I posted. I wanted to get out of autopilot, pay closer attention to what was actually connecting, and see what I could learn by creating inside a smaller, more intentional container.
I’m breaking down what worked, what flopped, what surprised me, and what the data confirmed. I’m also talking about the energetic side of the experiment, because the truth is, content does not happen in a vacuum. Life, capacity, creativity, travel, stress, and real human energy all affect how we show up online.
In this episode, I talk about:
what I was actually trying to measure in this experiment
why short-form video stayed my preference
what happened when I dropped the day numbers from the challenge
the kinds of content that performed best
why “just post more” is not a strategy
how energy and real life affected the experiment
what I’m keeping, what I’m dropping, and what I’m still testing
And if this hits a little close to home, come join us inside the Mindful Marketing Lab for my class Imperfect Motion: How to Experiment Without Spiraling. Inside the session, we’re talking about how to test ideas with more intention, less pressure, and way fewer unnecessary identity crises.
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