If you have ever felt like you are running a marketing agency instead of an art practice, you are not alone. In this episode, I sit down with Alex Mitow and Sharone Halevy, the dynamic duo behind Superfair, now in their 11th year as one of the most artist-forward art fairs in the country. We talk about what they are witnessing in real time across the artist community, why burnout is at an all-time high, and what actually works when you strip away the noise.
We cover:
Why social media has aged and what that means for your practice
The concept of force multipliers and how to find yours
What artists are doing that is getting in their own way
Why in-person connection is the ultimate leverage point
How to come back to life creatively when you are running on empty
What it actually looks like to exhibit at an artist-forward art fair
Join us on Substack. Articles are free for your first seven days, and your support keeps us sharing artists, career tips, and resources with the community: https://createmagazine.substack.com
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