Years ago Shawn Boonstra signed the guest book at a church that wasn't his own, just to see what would happen. They called him back in 32 hours. Meanwhile, interest cards from his own television broadcast were sitting in a filing cabinet for three months.
Tim McTernan spent 30 years in marketing before he brought it into the church — supermarket brands, telecommunications, a million pieces of direct mail a week. Now he leads innovation and marketing for the South Pacific Division, and he says the Adventist Church is leaving people on the table who already raised their hand.
This one gets uncomfortable: what a baptism costs, whether it's obscene to measure it, why 46% of Gen Z open TikTok looking for spiritual truth, and what $200 can actually do for a local church. And at the very end, the story of a 45-minute car ride in Sydney that no marketing budget could have bought.
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