In this episode of Engage, host Miriam Brown, founder of Mulberry Brown Communications, gets under the bonnet of what makes an effective communications campaign.
Miriam is joined by Sarah Key, content team lead at NHS Blood and Transplant, and Tim Ridgway, Chartered PR practitioner and strategic stakeholder engagement manager at Surrey County Council. With a focus on the public sector, they cover the fundamentals of what a campaign really is, how to secure buy-in with a data-led business case, and where to find audience insight on a limited budget. The panel also explore the planning methodologies they personally trust before closing on the importance of measurement and evaluation and the single best piece of advice they would offer to anyone planning a campaign tomorrow.
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