International corporate social responsibility professional and recipient of United Nations Business Leader Award. Creative and strategic thinker with a track record in delivering high impact, international projects. Expert in the development of integrated CSR strategy, change management and leading stakeholder engagement. Strong communication skills and experienced corporate communications leader and media spokesperson. Strong track as both a Board Member and Chair of NGO and Corporate Foundations
Responsible for leading the International CSR Team; and developing the company's strategic approach and overseeing implementation to ensure The Body Shop's performance as one of the world's leading ethical brand is maintained and enhanced
In the interview, topics discussed include the following:
Philosophy of Natura (Antônio Luiz Da Cunha Seabra, Pedro Luiz Passos, Guilherme Leal) and The Body Shop (Anita Roddick), as rooted in the founders.
Business as a force for good and change
The DNA of companies as seeing business as more than profit
TBL
2050 Goals - partnership with Future Fit Foundation
Regenerative
Enrich Not Exploit — a first step toward developing Future Fit into the business
The philanthropy and sustainabilty team at The Body Shop — servicing 69 countries
How to engage employees?
Enrich Not Exploit was launched during a challenging time within the company, and criticism came in the form of walking the walk, and talking the talk.
Securing a complete ban on animal testing
Employees encouraged to advocate for animal rights
Activist companies — and attracting talent — sharing beliefs and values
Millennials and interest in value-based business
The need for policy and regulation for the environment
Corporations picking up where politics is falling short
We must challenge the status quo and short term profits
Ask questions
If a company that is not open to be challenged will probably not thrive
Philip is host of Corporate Sustainability; the podcast that explores companies and people who inspire innovation, improvement, and sustainable business practices through purpose-driven missions and initiatives. Philip is a longtime marketer, who consults companies on how to use stories and narrative to help build their brands. He says sustainability stories are one of the most powerful ways companies can manage their reputations.
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