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Jordy Perez and Brandon Miguel's Wholesale Team
Cash4Keys South Florida
Jordy Perez and Brandon Miguel flew in from Miami to sit down with Steve Trang on the Disruptors Podcast and share how two high school graduates turned $3,000 split three ways, one thousand dollars each, into a $10 million real estate business with no website, no real CRM, and no college degree between them. Jordy is the COVID class of 2020 who got his diploma in the mail, and Brandon went all the way through the University of Miami only because his mom worked there and the tuition was free. They started Cash For Keys in November of 2020 out of Brandon’s mom’s apartment, sent 75 postcards for their first deal, made $5,000 on a daisy chain, and 14 months later had done $260,063 in revenue. Today they run a lean eight-person operation doing over $3 million a year in South Florida, and in this episode they hold nothing back about how they got there.
Jordy and Steve cover the day a seller pulled a knife on Jordy mid-appointment, after first pulling it on her own father, and how Jordy slowly backed toward the door, waited in his car until she left, then walked back in and closed the deal while Brandon sold that same house for $45,000 before Jordy even got back to the office; the 2022 lawsuit that nearly wiped them out when they got sued for half a million dollars, roughly everything they had in the bank, how they actually wrote the bankruptcy check, and why settling became possible the moment the other party found out they were about to file; the seller in Kendall with 14 cats whose urine had eaten through the second floor hardwood floors, four frozen cats in the freezer, and ten more buried in the backyard who Jordy still closed on after personally finding her jewelry box, loading 12 of the 14 cats into a U-Haul and driving her to a mobile home three hours away in Ocala; the seller who blew his head off with a shotgun in the living room the day before closing and how Jordy waited for the hazmat team, hit the seller for a price reduction, and still closed the next day; why Jordy believes the first million is 100% hustle and that people overcomplicate it, they made their first million with no website, no real CRM, and sending emails from a personal Gmail; why going nationwide with PPC across dozens of states was their biggest regret and why staying deep in one market always beats going wide; and why Jordy says the gap between where most people are and their first million is not a skill gap but a violence gap.
If this episode made you want to stop overthinking and start doing, hit subscribe because every week on Disruptors Steve Trang sits down with the operators, investors, and entrepreneurs who are actually building real wealth to bring you the unfiltered playbook for your first or next million. Follow Jordy Perez at @jordydeals on Instagram and Brandon Miguel at @brandon.c4k on Instagram, and if you are in South Florida and want to work with one of the fastest growing wholesale companies in the market reach out to Cash For Keys directly. Unlock the money sitting in your CRM right now with Objection Proof AI by texting CASH to 33777.
Jordy Perez: @jordydeals on Instagram
Brandon Miguel: @brandon.c4k on Instagram
Company: Cash For Keys / Cash4Keys South Florida
