On this episode of Social in Six, SocialChain growth and marketing executive Emma Baskeyfield joins Mil in the studio to break down the six key updates social marketers should know about. This time, TikTok has unveiled a range of AI-powered ad updates, including new shopping and lead generation tools, while Instagram is testing a shopping feature of its own that recommends similar products based on users' preferences. 

 

Elsewhere on the shopping front, YouTube is testing new product tag placements. Plus, LinkedIn is testing advanced creator discovery to help brands find the right partners for B2B campaigns, Pinterest is expanding creator content promotions, and Instagram is trialling an option to open the app directly to Reels. 

 

Got a question or suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.  

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