337 | This Pinterest Pin Is 12 Years Old and Still Bringing Me Clients

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You're pouring hours into content that vanishes in a day, and it's exhausting. In this episode, Jen breaks down why Pinterest works completely differently than every other platform you're posting on, and why a single pin she made in 2014 is still sending her traffic almost 12 years later.

In this episode:

• Why Pinterest is a search engine, not social media, and what that means for how long your content actually works
• The real lifespan of an Instagram story, feed post, carousel, and reel compared to a Pinterest pin
• Pinterest's audience numbers and why 97% of searches are unbranded, wide open territory for new discovery
• What Jen's own analytics show when she compares Pinterest traffic to Instagram, Facebook, and YouTube combined
• Why the first few months on Pinterest feel quiet, and why that's exactly when most people quit right before it pays off
• The simple batching system that gets a pin out every day without Jen doing daily work

ALL LINKS MENTIONED: https://jenvazquez.com/how-long-do-pinterest-pins-last/

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