Today's guest is George Filippou, Founder at Mar-Sci. In the episode, George explores how AI and open-source tools can help advertisers manage budgets more effectively. Drawing on his breath of experience in the industry, George discusses the challenges of building trust in AI recommendations, the continued importance of human judgement and his journey from marketer to startup founder.Topics include:
0:00 His career journey from Marketing Practitioner to founding Mar-Sci
5:24 Building an AI Moat in a Rapidly Changing Market
8:12 How AI Agents Could Become the Biggest Customers
9:28 As AI Is Transforming Marketing, Trust Still Matters
14:53 Building Flexible AI Products Without Losing Your Core
17:47 The Possibility of AI Driving Digital Advertising Costs Even Higher
Visit https://mar-sci.com/ to discover how MarSci can help your business make smarter marketing decisions.This episode is sponsored by Technology Ireland ICT Skillnet, helping Irish businesses close AI skills gaps through practical, funded training and bespoke programmes for their teams. Learn more at https://ictskillnet.ie/
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